I’m Liam, a copywriter and digital content strategist based in East London.
Since 2016, I’ve worked mainly with B2B organisations, creating engaging content that drives attention. I’ve held both agency and in-house roles, focusing on copywriting, content planning, and optimisation across channels. I specialise in digital-first copy that communicates company offerings and expertise, and that builds authority. My work also includes applying tone of voice, managing content production, and increasing visibility. I’ve collaborated with clients and internal teams to shape content plans, and I have strong experience reporting on digital marketing performance. I bring a collaborative approach and an understanding of how content supports wider business goals. Please get in touch if you’re interested in working together.
What I can do:
· Copy & content creation: blogs, digital ads, case studies, website copy, social media content, thought leadership, and landing pages.
· Content planning: topic ideation, strategy, content calendar management, and CMS publishing.
· Search & content performance: keyword research, content optimisation, and performance analysis.
· Collaboration: presentations, leading SME interviews, team communications, and client delivery support.
Here’s a selection of my work below:
Blog: How to find purpose in your work – the core of self-motivation
Landing pages: The User Needs Model, ‘Trends and Predictions’, Metrics and Benchmarking
LinkedIn content: Lessons on retention / How FT built a North Star Goal / Newsroom redesign
Blog: The importance of agent satisfaction (ASAT) in the contact center
Landing page: Secure service edge (SASE)
Case study: Barilla re-platforming project
Landing page: TMWX – experiences that move people
Blogs: The value of experience design, Maximising performance with SEO, AI in design
Webinar: Understanding customer behaviour – CX and human psychology
Swisslinx at SmartRecruiters Attrax
Blog: How to be successful in the final round interview
Blog: How to strengthen your personal brand
Cobalt Recruitment at Terrier Agency
Blog: The 10 most impressive civil engineering projects of all time
Blog: What the workplaces of the future will look like
Blog: Man-made: best man-made beaches in the world
Blog: Around the world in 80 engineering wonders: Three Gorges Dam, China
Blog: 10 skyscrapers that will shape London’s skyline
Search Data Group (Previously Search BI) at GoldSand Digital
Feature: Exploring the gender imbalance in the tech industry