Hi, I’m Liam, a freelance copywriter based in East London.

I started as a junior copywriter in 2016 before moving into broader digital marketing roles. Since then, my career has taken me across content development, brand communications, and SEO.

I create credible, narrative-driven content that articulates a clear point of view and builds authority. My work spans everything from B2B thought leadership and editorial features to SEO-focused copy, messaging and digital ads – always with a clear purpose behind every word.

While my career has predominantly been built on copywriting, I’ve led content planning, managed social media channels and presented to clients. In 2023, I was part of the team that spearheaded the launch of TMWX, a digital agency brand, which went on to receive trade-press coverage. Outside of work, I enjoy fitness and keeping up with the latest podcasts.

See my work samples below:

Workstyle revolution

How to find purpose in your work – the core of self-motivation (2025)

Why communication underpins performance, trust, and inclusion (2026)

Celebrating Workstyle Revolution Awards 2026: Transforming the world of work (2026)

FT Strategies

The User Needs Model: Driving relevance, resonance in modern newsrooms – landing page copy (2025)

Metrics That Matter: Metrics & Benchmarking Playbook– landing page copy (2025)

Reflecting on ‘Journalism and technology trends and predictions 2025’ from the Reuters Institute– landing page copy (2025)

Swisslinx

How to be successful in the final round interview (2021)

How to strengthen your personal brand (2021)

How a recruitment consultancy can add value in a new world – landing page copy (2021)

Cobalt Recruitment

The 10 most impressive civil engineering projects of all time(published under executive byline, 2017)

What the workplaces of the future will look like(published under executive byline, 2018)

Man-made: best man-made beaches in the world(published under executive byline, 2019)

Around the world in 80 engineering wonders: Three Gorges Dam, China (published under executive byline, 2018)

10 skyscrapers that will shape London’s skyline(published under executive byline, 2018)

Editorial & features

The meteoric rise of the creator economy – Substack (2026)

Exploring the gender imbalance in the tech industry – Search Data Group (Previously Search BI) – (2018)

Who will be England’s next manager? The 7 candidates for the job – GQ (2016)

Christopher Nolan’s films, ranked – FilmHounds (2020)